DESIGN BRIEF

Use illumination as inspiration for a new product that can solve a problem.

(Initially this started as brand identity assignment for a random company.)

RESEARCH

The morning commute sparked interest and resulted in a find of commuters who ride their bikes at night from the train station. Interviews and setting analysis were applied during this phase of the design process.

PROBLEM STATEMENT

How might we increase visibility for commuters who ride a bike at night through equipment already being worn?

Ideation

Mock-Ups

Solution

A backpack that has microfiber LED that are integrated into the patterns of the backpack on the surface that faces the driver.